Simple, But Good

IKEA “The world’s most liked showroom” from Jeena van der Heul on Vimeo.

The digital showroom demonstrates how the to do social commerce and incentivate you community.

Domino’s Pizza Pepperoni Talent Show

As Andy Warhol said in 1968, “In the future, everybody will be famous for 15 minutes”, Domino’s tries to make that real. Considering talent shows like “Got talent” or the “Popstars”, especially the first rounds are mostly entertaining and funny; when amateurs without talent make a fool out of themselves. That was the inspiration for that campaign. To promote their pepperoni pizza Domino’s initiated a ‘talent show’ with people picked from the street. They only got one single take for 20 seconds. You can watch all single spots on a special YouTube channel.

Original post:
http://www.amsterdamadblog.com/2011/02/15/dominos-pizza-pepperoni-talent-show/

Super Bowl – See Chevy’s Spots Online in Advance

As Volkswagen did, you can watch the Super Bowl Chevy spots prior the game online.

See all Chevrolet spots here.

Related Links:
http://adage.com/cmostrategy/article?article_id=148644

In-House News: Great Deal with Facebook Deals

I’m proud to announce that my company TLGG has made a great deal – with Facebook Deals. Our client GRAVIS is one of five launch partners of the service in Germany, which startet on January 31st. In cooperation with Electronic Arts, GRAVIS gives away 10,000 vouchers of the computer game Sims3. In order to get this deal, people just need to check in via Facebook Plazes in one of the stores in Germany.

To see how it works, you might check this out.

KLM Suprise – How a Little Social Media Idea Can Make a Difference

Advertisement doesn’t always need to shout out loud. Sometimes little ideas with a small investment can make a difference and be more sympathic. KLM showed how to catch their customers effectively with using social media and ‘simply’ listening. KLM searched passengers who checked in to their KLM flight with Location Based Services like Foursquare or left a message on Twitter. They checked their profile to think about a personalized small travel gift. Then they hunted these passengers at the airport to deliver them the gift.

The KLM case closed the gap between reality and social media and got a REAL smile into passengers face – just with listening and a little present.

 

Original post: here

Best of the Digital Decade

The One Club, a non-profit organization promoting excellence in advertising based in New York, awarded the best interactive online campaigns defining the era from 2000 until 2010. A jury with international digital creatives choose the best out of 75 nominees.

Do you still remember the crazy Subserviant Chicken from Burger King in 2005? The chicken did exactly that what people/ users told them to do. The campaign, which was really huge and had a big impact on interactive digital advertising, is awarded as the best.

What I like a lot is the interactive spot of Arcade Fire, be oNline B.

Considering the next decade, I expect nominations will be different. As the world of media and communication is changing rapidly, I guess we will have a greater social consumer orientaded impact on advertising. There will be not so many spots reminding on traditional TV. It’s maybe entertainment content as well but with more social techniques. The brand will become more like a host or frame for the consumers/ users generating and developing the story.